In the world of design, Pantones are a hot topic—and for good reason. At Georgette Packaging, we share this obsession because Pantones play a crucial role in custom packaging design and printing. But why are Pantones so important?
Veuve Clicquot proudly declares that it has been "yellow since 1877." This iconic shade of yellow, known in the industry as Pantone 137, is a cornerstone of their brand identity. Whether they're printing bottle labels, crafting bottle cases, designing mini fridges, or creating parasols, maintaining the precise shade of yellow is crucial. Any deviation—be it slightly paler, more orange, or greyer—would compromise the consistency essential to effective branding. Ensuring this uniformity in colour is what helps Veuve Clicquot achieve the distinct and recognizable look that sets their brand apart.
For many years, printers faced challenges in matching previously printed items or material swatches due to the lack of a standardized color communication method. This changed with Lawrence Herbert's invention of Pantones, a universal color matching system. Now, thousands of Pantone colors exist, each mixed using a precise formula, similar to how house paint is made. Printers worldwide utilize identical formula guides and swatch books to blend and match any specified Pantone color accurately.
Choosing Pantones on a computer screen is not reliable because screens vary in how they display colours. The colour you see on a screen may appear warmer or colder than the actual Pantone, resulting in a loss of precision. Therefore, when selecting your brand's colours, it's essential to use a physical, printed Pantone book. A good designer should have one available for you to review in person, ensuring accurate and consistent colour representation for your brand.
At Georgette Packaging, we print using Pantones, ensuring that the vibrant fluorescents, fresh pastels, and subtle jewel tones you meticulously selected for your brand are perfectly captured. While many printers attempt to save costs by using "CMYK" printing—combining tiny cyan, magenta, yellow, and black dots to approximate your Pantone colours—this method can't match the richness and brilliance of Pantone inks. Printing with CMYK may be cheaper, but it won't deliver the stunning, precise colours that come from mixing fresh inks. When you’re printing your materials, always confirm whether they will be printed using Pantones or CMYK to ensure the highest quality for your brand.
Photo credit: Pinterest
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